Austria January 2026: VW Golf at highest in 1.5 years, sales up 12.1%
The VW Golf holds 6.6% of the Austrian market in January.
New car sales in Austria gain 12.1% year-on-year in January to 22,929 units, a very solid score given January 2025 was already up 16.5% on the year prior. The VAG Group dominates the brands charts. Volkswagen surges +49.7% to 19.3% share, its highest since January 2021 (19.9%). Skoda is up 6.5% to 11.6% vs. 7.8% in December and Audi (-3.4%) is back up 11 spots on last month to 7.4% of the market. Peugeot (+65.3%) is up to #7 vs. #12 over the Full Year 2025. No other Top 10 carmaker beats the market, with Cupra (-12.3%) and Dacia (-9.6%) hit the hardest. Further down, BYD (+34.6%) ranks #11, Tesla (+147.1%) is #13 and Citroen (+67.1%) is #15.
Over in the models charts, the VW Golf (+163.4%0 soars 11 spots on December to sign its first win since March 2025 and its highest share since May 2024 at 6.6%. The VW Polo (+188.9%) is equally dynamic at 3.2% share with the Tesla Model Y (+269.4%) also sporting a stunning YoY lift at #3. The Skoda Fabia (+18.6%) is back inside the Top 20 at #5, with the Audi Q3 (+269.1%) and Seat Leon (+96.7%) also making themselves noticed in the remainder of the Top 10. The Dacia Bigster remains the best-selling recent launch at #11.
Previous post: Austria 2025: Skoda Octavia back in charge, sales up 12.3%
One year ago: Austria January 2025: Audi Q8, BYD Seal and Cupra Terramar hit record rankings
Full January 2026 Top 53 All brands and Top 20 models below.
Austria January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Volkswagen | 4,416 | 19.3% | + 49.7% | 1 |
| 2 | Skoda | 2,659 | 11.6% | + 6.5% | 3 |
| 3 | Audi | 1,692 | 7.4% | – 3.4% | 14 |
| 4 | BMW | 1,348 | 5.9% | – 11.8% | 4 |
| 5 | Seat | 1,344 | 5.9% | + 10.0% | 22 |
| 6 | Mercedes | 959 | 4.2% | – 5.8% | 8 |
| 7 | Peugeot | 853 | 3.7% | + 65.3% | 9 |
| 8 | Cupra | 842 | 3.7% | – 12.3% | 18 |
| 9 | Dacia | 841 | 3.7% | – 9.6% | 5 |
| 10 | Toyota | 682 | 3.0% | – 7.3% | 7 |
| 11 | BYD | 646 | 2.8% | + 34.6% | 21 |
| 12 | Ford | 625 | 2.7% | + 3.8% | 20 |
| 13 | Tesla | 561 | 2.4% | + 147.1% | 10 |
| 14 | Opel | 554 | 2.4% | + 26.2% | 19 |
| 15 | Citroen | 538 | 2.3% | + 67.1% | 23 |
| 16 | Kia | 507 | 2.2% | + 25.5% | 12 |
| 17 | Renault | 486 | 2.1% | – 23.7% | 13 |
| 18 | Fiat | 463 | 2.0% | + 219.3% | 16 |
| 19 | Volvo | 386 | 1.7% | + 28.7% | 17 |
| 20 | Hyundai | 294 | 1.3% | – 57.3% | 2 |
| 21 | Mazda | 277 | 1.2% | – 23.1% | 6 |
| 22 | Suzuki | 245 | 1.1% | – 32.9% | 25 |
| 23 | MG | 234 | 1.0% | + 4.9% | 15 |
| 24 | Jaecoo | 169 | 0.7% | new | 37 |
| 25 | Jeep | 164 | 0.7% | + 62.4% | 26 |
| 26 | Mitsubishi | 158 | 0.7% | + 187.3% | 11 |
| 27 | Land Rover | 134 | 0.6% | + 12.6% | 31 |
| 28 | Porsche | 109 | 0.5% | – 28.3% | 33 |
| 29 | Alfa Romeo | 97 | 0.4% | + 11.5% | 29 |
| 30 | Honda | 97 | 0.4% | + 15.5% | 30 |
| 31 | Leapmotor | 95 | 0.4% | new | 27 |
| 32 | Omoda | 95 | 0.4% | new | 51 |
| 33 | Mini | 90 | 0.4% | – 26.2% | 28 |
| 34 | Lexus | 40 | 0.2% | + 150.0% | 38 |
| 35 | Nissan | 40 | 0.2% | – 85.0% | 24 |
| 36 | Smart | 39 | 0.2% | + 56.0% | 34 |
| 37 | Polestar | 37 | 0.2% | – 30.2% | 32 |
| 38 | KGM/SsangYong | 27 | 0.1% | + 237.5% | 39 |
| 39 | Xpeng | 25 | 0.1% | #DIV/0! | 35 |
| 40 | DS | 17 | 0.1% | + 70.0% | 50 |
| 41 | Subaru | 10 | 0.0% | – 33.3% | 36 |
| 42 | Lamborghini | 7 | 0.0% | + 250.0% | 41 |
| 43 | NIO | 5 | 0.0% | n/a | 47 |
| 44 | ACS | 5 | 0.0% | new | – |
| 45 | Alpine | 4 | 0.0% | – 60.0% | 40 |
| 46 | Aston Martin | 3 | 0.0% | n/a | 52 |
| 47 | MAN | 3 | 0.0% | n/a | 46 |
| 48 | Ferrari | 2 | 0.0% | – 50.0% | 44 |
| 49 | Bentley | 1 | 0.0% | – 75.0% | 42 |
| 50 | DFM | 1 | 0.0% | new | 55 |
| 51 | Forthing | 1 | 0.0% | n/a | 54 |
| 52 | Maserati | 1 | 0.0% | n/a | – |
| 53 | McLaren | 1 | 0.0% | n/a | 53 |
Austria January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | VW Golf | 1,504 | 6.6% | + 163.4% | 12 |
| 2 | VW Polo | 728 | 3.2% | + 188.9% | 18 |
| 3 | Tesla Model Y | 543 | 2.4% | + 269.4% | 5 |
| 4 | Skoda Octavia | 466 | 2.0% | – 42.5% | 3 |
| 5 | Skoda Fabia | 447 | 1.9% | + 18.6% | n/a |
| 6 | Seat Ibiza | 438 | 1.9% | – 30.4% | n/a |
| 7 | BMW X1 | 385 | 1.7% | + 2.7% | 10 |
| 8 | Skoda Karoq | 369 | 1.6% | – 11.3% | n/a |
| 9 | Seat Leon | 362 | 1.6% | + 96.7% | n/a |
| 10 | Audi Q3 | 358 | 1.6% | + 269.1% | n/a |
| 11 | Dacia Bigster | 351 | 1.5% | new | 6 |
| 12 | Skoda Elroq | 342 | 1.5% | + 302.4% | n/a |
| 13 | BYD Seal | 319 | 1.4% | – 16.3% | 20 |
| 14 | VW T-Roc | 308 | 1.3% | + 52.5% | n/a |
| 15 | Audi Q5 | 299 | 1.3% | + 475.0% | n/a |
| 16 | VW Tiguan | 298 | 1.3% | – 13.4% | 9 |
| 17 | Skoda Kodiaq | 295 | 1.3% | + 100.7% | n/a |
| 18 | Toyota Yaris/Cross | 291 | 1.3% | + 14.6% | 16 |
| 19 | Seat Arona | 288 | 1.3% | + 161.8% | n/a |
| 20 | VW T-Cross | 285 | 1.2% | + 53.2% | n/a |
