Hungary January 2026: Toyota at record 17.5% share, places Yaris Cross at #1 for the first time

The Toyota Yaris Cross is the most popular vehicle in Hungary in January.

New passenger car sales in Hungary drop a painful -9.2% year-on-year in January to 8,287 units. The brands ranking is completely reshuffled. Toyota (+36.3%) is a distant leader with a record 17.5% share, distancing Skoda (-35.4%) in total freefall and BMW (+35.1%) brilliantly scoring its first ever Hungarian podium finish. Volkswagen (-24.3%) and most strikingly Suzuki (-55.3%) both implode and round out The Top 5. Dacia (+49.7%), Hyundai (+45.8%) and Nissan (+40.8%) also stun but it’s BYD (+97.1%) that delivers the biggest gain near the top, although it is down 6 spots on December to #13. Chinese Chery breaks into the Top 15 at #14 while Omoda and Jaecoo make their way into the Top 25.

The Toyota Yaris Cross (+253.2%) scores its first ever Polish win with an impressive 5.4% share vs. 1.9% over the Full Year 2025. The Nissan Qashqai (+85.5%) follows with a freefalling Skoda Octavia (-42.6%) closing out the podium. The Hyundai Tucson (+148%) surges to #4 while the Toyota Corolla (+20.4%) is up to #6. Leader last year, the Suzuki S-Cross (-51.9%) falls to #5 while the Suzuki Vitara (-49.7%) is down to #7. Excellent performance also by the Toyota C-HR (+44.9%) at #8 and the VW T-Roc at #9 vs. #25 over FY2025. The BMW X5 manages a stunning month at #18.

Previous post: Hungary Full Year 2025: Suzuki S-Cross signs third win in past four years

One year ago: Hungary January 2025: Ford and Tourneo Custom stun in market up 13%

Full January 2026 Top 25 brands and Top 20 models below.