Iceland January 2026: Hyundai holds 30% of market up 133.6%
The Hyundai Tucson accounts for 25.6% of the Icelandic market in January.
New car sales in Iceland shoot up 133.6% year-on-year in January to 1,385 units. Hyundai (+519.4%) leaps to a record 30% share thanks to 415 sales vs. 6.4% over the Full Year 2025. It is followed by Dacia (+2112.5%) at 12.8% of the market vs. 7.1% over FY2025. Kia (+15.4%) disappoints at #3. MG (+1920%) takes the fourth place above an underperforming Toyota (+27.9%). BYD (+650%), Renault (+361.5%) and Land Rover (+153.6%) also beat the market in the remainder of the Top 10 while Mitsubishi ranks #8 with 3.5% share. Newcomer Leapmotor climbs to #11 with 1.7% share.
Model-wise, the Hyundai Tucson justifies the brand’s leadership with a surreal 25.6% share, distancing the Kia Sportage at 8.5% and the Dacia Duster at 8.4%. The MG ZS (+7.1%) soars to #4 ahead of the new Dacia Bigster at #5. Excellent performances also by the Renault Trafic (#6), Mitsubishi Outlander (#7), BYD Sealion 7 (#8), Mercedes Sprinter (#11) and Range Rover Sport (#12). The Leapmotor C10 breaks into the Top 20 at #20.
Previous post: Iceland Full Year 2025: Tesla Model Y back in charge in market up 42.1%
One year ago: Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4
Full January 2026 Top 34 All brands and Top 20 models below.
Iceland January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 |
| 1 | Hyundai | 415 | 30.0% | + 519.4% |
| 2 | Dacia | 177 | 12.8% | + 2112.5% |
| 3 | Kia | 135 | 9.7% | + 15.4% |
| 4 | MG | 101 | 7.3% | + 1920.0% |
| 5 | Toyota | 87 | 6.3% | + 27.9% |
| 6 | Land Rover | 71 | 5.1% | + 153.6% |
| 7 | Renault | 60 | 4.3% | + 361.5% |
| 8 | Mercedes | 59 | 4.3% | + 55.3% |
| 9 | Mitsubishi | 48 | 3.5% | n/a |
| 10 | BYD | 45 | 3.2% | + 650.0% |
| 11 | Leapmotor | 24 | 1.7% | new |
| 12 | Volvo | 20 | 1.4% | – 9.1% |
| 13 | Xpeng | 16 | 1.2% | + 0.0% |
| 14 | BMW | 14 | 1.0% | + 0.0% |
| 15 | Mazda | 14 | 1.0% | + 40.0% |
| 16 | Smart | 14 | 1.0% | + 366.7% |
| 17 | Audi | 12 | 0.9% | + 71.4% |
| 18 | Nissan | 10 | 0.7% | + 150.0% |
| 19 | Jeep | 10 | 0.7% | + 11.1% |
| 20 | Peugeot | 9 | 0.6% | – 25.0% |
| 21 | Honda | 8 | 0.6% | + 0.0% |
| 22 | Volkswagen | 6 | 0.4% | + 20.0% |
| 23 | KGM/Ssangyong | 5 | 0.4% | + 66.7% |
| 24 | Tesla | 4 | 0.3% | – 90.2% |
| 25 | Skoda | 4 | 0.3% | – 80.0% |
| 26 | Lexus | 4 | 0.3% | – 69.2% |
| 27 | Polestar | 3 | 0.2% | – 57.1% |
| 28 | Porsche | 3 | 0.2% | – 70.0% |
| 29 | Ford | 2 | 0.1% | – 71.4% |
| 30 | Suzuki | 1 | 0.1% | – 50.0% |
| 31 | Opel | 1 | 0.1% | – 66.7% |
| 32 | Subaru | 1 | 0.1% | – 87.5% |
| 33 | Ineos | 1 | 0.1% | n/a |
| 34 | Hymer | 1 | 0.1% | n/a |
Iceland January 2026 – models:
| Pos | Model | Jan-26 | % |
| 1 | Hyundai Tucson | 355 | 25.6% |
| 2 | Kia Sportage | 118 | 8.5% |
| 3 | Dacia Duster | 116 | 8.4% |
| 4 | MG ZS | 98 | 7.1% |
| 5 | Dacia Bigster | 61 | 4.4% |
| 6 | Renault Trafic | 59 | 4.3% |
| 7 | Mitsubishi Outlander | 55 | 4.0% |
| 8 | BYD Sealion 7 | 36 | 2.6% |
| 9 | Land Rover Defender | 32 | 2.3% |
| 10 | Toyota Yaris | 30 | 2.2% |
| 11 | Mercedes Sprinter | 27 | 1.9% |
| 12 | Range Rover Sport | 27 | 1.9% |
| 13 | Hyundai Santa Fe | 26 | 1.9% |
| 14 | VW Transporter | 23 | 1.7% |
| 15 | Mercedes GLE | 21 | 1.5% |
| 16 | Renault Kangoo Van | 21 | 1.5% |
| 17 | Ford Transit Custom | 16 | 1.2% |
| 18 | Hyundai i10 | 16 | 1.2% |
| 19 | Toyota Yaris Cross | 16 | 1.2% |
| 20 | Leapmotor C10 | 15 | 1.1% |
