Jaecoo’s Latest Global Move Could Bring Another SUV to Pakistan

After penetrating right-hand-drive markets like Thailand and Indonesia, Chery’s export-market brand Jaecoo & Omoda is now targeting Australian buyers with the launch of the all-electric Jaecoo J5 SUV in January 2026. The J5 will hit Australian roads in a single, fully loaded all-electric “Track” trim.

A Fast-Moving Brand

This brand moves fast, and we have seen that firsthand in Pakistan. Back in August, they entered the local market under the Nishat umbrella with the Jaecoo J6 and Omoda E5. However, these were imported (CBU) all-electric vehicles, which made them expensive and less ideal for the mass market.

Then, just two months later, in October, they made headlines again with the launch of the Jaecoo J7 PHEV. The big news wasn’t just its PHEV engine; it was the fact that the J7 became the brand’s first-ever locally assembled vehicle. 

Plus, it was launched at a very competitive price of under Rs. 1 crore (though it saw a Rs. 500,000 hike in December and is now priced above 1 crore, e.g., Rs. 10,499,000).

Why the Australian Launch Matters for Us 

Coming back to J5, its Australian launch is important for Pakistan as well. We recently reported that the J5 is already in the pipeline for a local launch, though the exact timeline depends on the brand’s strategy. The arrival of the EV version in Australia makes a Pakistan launch seem even closer, as there is a history of cars arriving here shortly after or before their Australian debut.

For example, the Jaecoo J7 was launched in Pakistan at the end of October, and shortly after, in early November, its launch for the Australian market was announced. Similarly, MG U9 was launched in both markets, Pakistan and Australia, simultaneously, and the Haval H6 Facelift was launched in Australia just a few months after its launch in Pakistan. Most recently, the Suzuki Fronx, launched in Australia on 29th July, was showcased in Pakistan just three months later at the PAPS auto show with the same mild-hybrid engine as in Australia.

What to Expect

With the J5 now hitting Australian roads, it is only a matter of time before we see it here. If Nishat follows the strategy they used with the J7, we can hope for a locally assembled J5 with a competitive price tag that shakes up the market once again.