Lebanon Full Year 2025: Sales off -15.3%, Toyota Hilux snaps first win

The Toyota Hilux is the most popular vehicle in Lebanon for the first time.

Discover 15 years worth of Lebanon Historical Data here.

New car sales in Lebanon are down a daunting -15.3% year-on-year in 2025 to just 20,710 units. It was however much worse earlier in the year as sales were down -40.5% over Q1 and -29.7% over H1. Toyota (-21.7%) reduces its share from 40.9% to 37.8% and is followed by Nissan (-69.7%), completely imploding, and Mitsubishi (+17.4%) like last year. Nissan single-handedly pulls the entire market down. Kia (+47.9%) shines bright and is up to #4, dislodging Lexus (-28.8%) in paltry shape. Jetour (+171.9%) cracks the Top 10 at #6, with Mazda (+95.9%), Hyundai (+64.8%), MG (+62.3%), Isuzu (+57.8%) and Renault (+56.4%) all in outstanding shape.

Looking at the models charts, the Toyota Hilux (-7.4%) takes the lead at 10.4% share, toppling the Toyota Land Cruiser (-53.3%) halving its sales year-on-year. According to our records, this is the first time the Hilux ranks #1 in Lebanon, at least since we started following Lebanon in 2010. The Prado (+20.6%) is up three spots to make the podium 100% Toyota. The Mitsubishi L200 Petrol (+118.4%) surges to #4 ahead of the Nissan Sunny (-85.4%) and Patrol (+60%) in complete freefall. The Jetour T2 (+224.8%), Kia Picanto (+142.7%) and Toyota Raize (+102.2%) also impress in the remainder of the Top 10.

Previous year: Lebanon 2024: Toyota Land Cruiser and Nissan Sunny add up to 34.7% share

Two years ago: Lebanon 2023: Nissan up 229.7%, places Sunny at #1

Full Year 2025 Top 39 All brands and Top 40 models vs. Full Year 2024 figures below.