Mitsubishi Xforce spotted again in Malaysia on the back of a roving truck – nationwide tour until March 15

It seems every other carmaker these days is publicising upcoming models by parading them in a transparent box on a flat-bed lorry (known in marketing circles as a roving truck). Well… it works. Or we wouldn’t be featuring these shots (posted by Faiz Arshad on the paultan.org Automotive/Car Discussion Facebook Group) on the site, I guess.

Obviously, it’s the long-awaited Mitsubishi Xforce. Spotted without camo, teased again, again and again, the B-segment SUV will be open for booking next month, which means it wouldn’t be unreasonable to expect a launch within the first half of the year.

This ‘roving truck activation’ will be, well, roving around Kuala Lumpur and Selangor from January 16-31. Then it’ll hit Penang, Perak and Johor from February 5-15. Finally, from March 1-15, it’ll visit Kuantan and Kelantan before going back to the Klang Valley. Stay tuned to Mitsubishi Motors Malaysia’s social media for exact locations and updates.

105 PS/141 Nm 1.5 litre non-turbo four-cylinder engine, CVT, Active Yaw Control, five ASEAN NCAP stars, full ADAS, Yamaha premium sound system and a fabric-trimmed dash – learn more about the Xforce here. Or how about an interestingly-named seven-seat version?

Mitsubishi Xforce on roving truck in Malaysia

Mitsubishi Xforce spotted in Malaysia

Mitsubishi Xforce Malaysian teasers

Mitsubishi Xforce at GIIAS 2023