Norway January 2026: VW ID.3 in the lead, Deepal S05 at #5 in devastated market (-76.3%)
The Deepal S05 is up to a world best 5th place in January.
It’s a catastrophic month for new car sales in Norway, down -76.3% year-on-year in January to just 2,218 units. The reason behind this fall is simple: up until 31/12/2025 the VAT on BEVs up to 500,000 NOK (44,000€) was 0%, but from 1/1/2026 the limit was lowered to 300,000 NOK (26,600€) and all cars above that price will now have a 25% VAT. Therefore carmakers rushed to register as many cars as possible in December (35,188 sales) to avoid the higher VAT level, finding themselves with lots of 0 km “used” cars already registered on their lot. Thanks to our local contact Jan for the explanation. Note the BEV share is 94% this month vs. 95.8% in January 2025 which was a record at the time.
In this unusual context, Volkswagen (-76.8%) takes the lead of the brands charts with 19.9% share ahead of Toyota (-78.2%) and Skoda (-56.8%) resisting better. Mercedes (-80.3%) and Hyundai (-66.1%) round out the Top 5, followed by Tesla (-88%) and Volvo (-84.4%) hit even harder than the market. The surprise of the month is the arrival of Chinese newcomer Deepal at #8. JAC (+525%), Citroen (+231.6%), Renault (+75%) and Zeekr (+34.8%) ignore the gloomy context with fantastic year-on-year lifts.
Over in the models charts, the VW ID.3 (-44.3%) takes a clear lead with 13.5% share, this is the nameplate’s first win in Norway since November 2020. #1 a year ago, the Toyota bZ4X plunges -84.5% to #2 but at 8.3% it doubles its FY2025 share. The new Toyota Urban Cruiser, a rebadged Suzuki e Vitara, is up 111 spots on December to a world-best #3, it is followed by two other recent launches: the Skoda Elroq at #4 and the Deepal S05 at #5, the performance of the month. The new Nissan Micra, now a BEV based on the Renault 5, breaks into the Top 10 at #9 with 2.6% share, the vehicle’s best performance in the world so far (it is only available in Europe). Other great performers include the JAC E30X at #12 and the Renault 5 at #15.
Previous post: Norway Full Year 2025: Record market (+39.5%), Tesla and Model Y at all time high
One year ago: Norway January 2025: BEVs at record 95.8% share, Toyota bZ4X in top spot
Full January 2026 Top 50 All brands and Top 137 All models below.
Norway January 2026 – brands:
| Pos | Brand | Jan-26 | % | /24 | Dec |
| 1 | Volkswagen | 441 | 19.9% | – 76.8% | 2 |
| 2 | Toyota | 295 | 13.3% | – 78.2% | 4 |
| 3 | Skoda | 127 | 5.7% | – 56.8% | 5 |
| 4 | Mercedes | 93 | 4.2% | – 80.3% | 12 |
| 5 | Hyundai | 87 | 3.9% | – 66.1% | 13 |
| 6 | Tesla | 83 | 3.7% | – 88.0% | 1 |
| 7 | Volvo | 76 | 3.4% | – 84.4% | 3 |
| 8 | Deepal | 75 | 3.4% | new | 23 |
| 9 | MG | 75 | 3.4% | – 43.2% | 10 |
| 10 | Nissan | 75 | 3.4% | – 86.5% | 24 |
| 11 | Citroen | 63 | 2.8% | + 231.6% | 31 |
| 12 | Polestar | 63 | 2.8% | – 66.7% | 15 |
| 13 | Ford | 61 | 2.8% | – 82.4% | 8 |
| 14 | Renault | 56 | 2.5% | + 75.0% | 22 |
| 15 | BYD | 50 | 2.3% | – 71.9% | 7 |
| 16 | JAC | 50 | 2.3% | + 525.0% | 37 |
| 17 | BMW | 49 | 2.2% | – 92.2% | 9 |
| 18 | XPeng | 40 | 1.8% | – 78.5% | 11 |
| 19 | Peugeot | 39 | 1.8% | – 82.4% | 14 |
| 20 | Audi | 38 | 1.7% | – 90.8% | 6 |
| 21 | Opel | 35 | 1.6% | – 71.8% | 21 |
| 22 | Zeekr | 31 | 1.4% | + 34.8% | 20 |
| 23 | Mazda | 27 | 1.2% | – 78.9% | 18 |
| 24 | Porsche | 27 | 1.2% | – 69.3% | 29 |
| 25 | Mini | 22 | 1.0% | – 76.3% | 26 |
| 26 | Lexus | 16 | 0.7% | – 85.8% | 28 |
| 27 | Maxus | 15 | 0.7% | + 150.0% | 36 |
| 28 | Subaru | 13 | 0.6% | – 7.1% | 19 |
| 29 | Dongfeng | 12 | 0.5% | – 55.6% | 38 |
| 30 | Smart | 11 | 0.5% | + 120.0% | 25 |
| 31 | Kia | 10 | 0.5% | – 95.6% | 16 |
| 32 | NIO | 10 | 0.5% | – 64.3% | 32 |
| 33 | Fiat | 8 | 0.4% | n/a | 39 |
| 34 | Jeep | 8 | 0.4% | – 38.5% | 43 |
| 35 | Voyah | 7 | 0.3% | + 250.0% | 30 |
| 36 | Land Rover | 6 | 0.3% | – 40.0% | 40 |
| 37 | Honda | 4 | 0.2% | – 84.6% | 42 |
| 38 | Cupra | 3 | 0.1% | – 25.0% | 27 |
| 39 | Lotus | 3 | 0.1% | + 50.0% | 44 |
| 40 | Suzuki | 3 | 0.1% | – 83.3% | 17 |
| 41 | KGM/Ssangyong | 2 | 0.1% | – 81.8% | 41 |
| 42 | Alfa Romeo | 1 | 0.0% | n/a | 46 |
| 43 | Aston Martin | 1 | 0.0% | n/a | – |
| 44 | Iveco | 1 | 0.0% | n/a | 56 |
| 45 | Lamborghini | 1 | 0.0% | n/a | 52 |
| 46 | Lucid | 1 | 0.0% | n/a | – |
| 47 | Man | 1 | 0.0% | n/a | 47 |
| 48 | Maserati | 1 | 0.0% | + 0.0% | 50 |
| 49 | Rolls-Royce | 1 | 0.0% | n/a | 55 |
| 50 | Seres | 1 | 0.0% | n/a | 34 |
Norway January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | VW ID.3 | 299 | 13.5% | – 44.3% | 8 |
| 2 | Toyota bZ4X | 184 | 8.3% | – 84.5% | 3 |
| 3 | Toyota Urban Cruiser | 98 | 4.4% | new | 114 |
| 4 | Skoda Elroq | 78 | 3.5% | new | 7 |
| 5 | Deepal S05 | 75 | 3.4% | new | 30 |
| 6 | VW ID.4 | 69 | 3.1% | – 91.7% | 2 |
| 7 | Mercedes Vito | 62 | 2.8% | + 17.0% | 72 |
| 8 | Tesla Model Y | 62 | 2.8% | – 82.8% | 1 |
| 9 | Nissan Micra | 58 | 2.6% | new | 104 |
| 10 | Hyundai Inster | 57 | 2.6% | + 1325.0% | 76 |
| 11 | VW ID.7 | 52 | 2.3% | – 89.4% | 5 |
| 12 | JAC E30X | 50 | 2.3% | + 4900.0% | 98 |
| 13 | Skoda Enyaq | 47 | 2.1% | – 77.2% | 13 |
| 14 | MG 4 | 46 | 2.1% | – 61.3% | 16 |
| 15 | Renault 5 | 46 | 2.1% | new | 45 |
| 16 | Volvo EX40 | 42 | 1.9% | – 62.8% | 4 |
| 17 | Polestar 4 | 41 | 1.8% | – 50.0% | 18 |
| 18 | Xpeng G6 | 31 | 1.4% | – 73.5% | 14 |
| 19 | BYD Dolphin | 28 | 1.3% | – 49.1% | 60 |
| 20 | Citroen e-C3 | 27 | 1.2% | + 237.5% | 99 |
| 21 | Ford Explorer | 27 | 1.2% | – 87.8% | 9 |
| 22 | Mazda6e | 26 | 1.2% | new | 26 |
| 23 | Ford Puma | 25 | 1.1% | n/a | 65 |
| 24 | Volvo EX30 | 24 | 1.1% | – 88.7% | 11 |
| 25 | Opel Frontera | 23 | 1.0% | new | 113 |
| 26 | Porsche Macan | 22 | 1.0% | – 73.8% | 55 |
| 27 | Tesla Model 3 | 20 | 0.9% | – 93.8% | 15 |
| 28 | Audi Q4 e-Tron | 19 | 0.9% | – 89.1% | 12 |
| 29 | Citroen e-C3 Aircross | 19 | 0.9% | new | 111 |
| 30 | MG S6 | 18 | 0.8% | new | 67 |
| 31 | Zeekr 7x | 18 | 0.8% | new | 43 |
| 32 | Nissan Ariya | 17 | 0.8% | – 96.9% | 37 |
| 33 | Peugeot 2008 | 17 | 0.8% | – 62.2% | 53 |
| 34 | BMW ix1 | 16 | 0.7% | – 90.1% | 17 |
| 35 | Audi Q6 e-tron | 15 | 0.7% | – 92.8% | 10 |
| 36 | BYD Sealion 7 | 15 | 0.7% | – 59.5% | 6 |
| 37 | Lexus UX | 14 | 0.6% | + 7.7% | 50 |
| 38 | Citroen e-C4 | 13 | 0.6% | + 160.0% | 95 |
| 39 | Hyundai Kona | 13 | 0.6% | – 89.8% | 34 |
| 40 | Mini Aceman | 13 | 0.6% | – 74.5% | 52 |
| 41 | Subaru Solterra | 13 | 0.6% | – 7.1% | 27 |
| 42 | VW ID.Buzz | 13 | 0.6% | – 45.8% | 20 |
| 43 | Dongfeng Nammi Box | 12 | 0.5% | – 55.6% | 97 |
| 44 | Polestar 2 | 12 | 0.5% | – 76.5% | 89 |
| 45 | Hyundai Ioniq 5 | 11 | 0.5% | – 91.1% | 23 |
| 46 | Peugeot 5008 | 11 | 0.5% | – 84.5% | 22 |
| 47 | Maxus Mifa 9 | 10 | 0.5% | + 900.0% | 87 |
| 48 | MG S5 | 10 | 0.5% | new | 32 |
| 49 | NIO EL6 | 10 | 0.5% | + 0.0% | 75 |
| 50 | Opel Corsa | 10 | 0.5% | – 79.6% | 170 |
| 51 | Polestar 3 | 10 | 0.5% | – 82.1% | 40 |
| 52 | Toyota Yaris | 10 | 0.5% | – 41.2% | 38 |
| 53 | Xpeng G9 | 9 | 0.4% | – 85.7% | 28 |
| 54 | BMW i4 | 8 | 0.4% | – 96.7% | 21 |
| 55 | Jeep Avenger | 8 | 0.4% | – 38.5% | 126 |
| 56 | Peugeot 208 | 8 | 0.4% | – 60.0% | 88 |
| 57 | VW Crafter | 8 | 0.4% | + 700.0% | 115 |
| 58 | Smart #1 | 7 | 0.3% | + 75.0% | 81 |
| 59 | Zeekr X | 7 | 0.3% | + 16.7% | 78 |
| 60 | BMW iX2 | 6 | 0.3% | – 88.0% | 44 |
| 61 | BMW X5 | 6 | 0.3% | + 100.0% | 106 |
| 64 | Fiat Grande Panda | 6 | 0.3% | new | 109 |
| 65 | Hyundai Ioniq 9 | 6 | 0.3% | new | 49 |
| 66 | Volvo EC40 | 6 | 0.3% | – 87.8% | 57 |
| 67 | Voyah Courage | 6 | 0.3% | new | 59 |
| 68 | Zeekr 001 | 6 | 0.3% | – 64.7% | 56 |
| 69 | BMW i5 | 5 | 0.2% | – 93.7% | 68 |
| 70 | Ford Capri | 5 | 0.2% | – 89.6% | 29 |
| 62 | Kia EV6 | 5 | 0.2% | – 94.2% | 47 |
| 63 | Maxus Euniq6 | 5 | 0.2% | + 25.0% | 124 |
| 71 | Mini Cooper | 5 | 0.2% | – 72.2% | 94 |
| 72 | Renault Megane | 5 | 0.2% | + 25.0% | 93 |
| 73 | Audi A6 (e-Tron) | 4 | 0.2% | – 84.6% | 42 |
| 74 | BYD Seal U | 4 | 0.2% | – 89.2% | 48 |
| 75 | Mini Countryman | 4 | 0.2% | – 83.3% | 69 |
| 76 | BMW iX | 3 | 0.1% | – 94.4% | 36 |
| 77 | BMW iX3 | 3 | 0.1% | – 89.3% | – |
| 78 | Ford Mustang Mach-E | 3 | 0.1% | – 93.8% | 73 |
| 79 | Honda e:NY1 | 3 | 0.1% | – 88.5% | 142 |
| 80 | Kia EV3 | 3 | 0.1% | – 97.1% | 24 |
| 81 | Peugeot 3008 | 3 | 0.1% | – 96.1% | 31 |
| 82 | Porsche Taycan | 3 | 0.1% | + 0.0% | 103 |
| 83 | Renault Scenic | 3 | 0.1% | – 89.3% | 58 |
| 84 | Smart #3 | 3 | 0.1% | + 200.0% | 117 |
| 85 | BYD Tang | 2 | 0.1% | – 88.2% | 61 |
| 86 | Citroen C5 Aircross | 2 | 0.1% | + 100.0% | 64 |
| 87 | Citroen e-C4X | 2 | 0.1% | + 0.0% | 178 |
| 88 | Cupra Tavascan | 2 | 0.1% | + 0.0% | 41 |
| 89 | Fiat 600e | 2 | 0.1% | new | 155 |
| 90 | KGM Torres EVX | 2 | 0.1% | – 77.8% | 123 |
| 91 | Kia EV9 | 2 | 0.1% | – 93.9% | 77 |
| 92 | Land Rover Defender | 2 | 0.1% | – 50.0% | 144 |
| 93 | Lexus RZ | 2 | 0.1% | – 98.0% | 80 |
| 94 | Lotus Eletre | 2 | 0.1% | + 0.0% | 145 |
| 95 | Mercedes E Class | 2 | 0.1% | n/a | 107 |
| 96 | Mercedes EQA | 2 | 0.1% | – 98.3% | 19 |
| 97 | Mercedes EQS | 2 | 0.1% | + 100.0% | – |
| 98 | Mercedes G-Class | 2 | 0.1% | – 75.0% | 134 |
| 99 | Range Rover Sport | 2 | 0.1% | – 33.3% | 135 |
| 100 | Renault 4 | 2 | 0.1% | new | 91 |
| 101 | Skoda Enyaq Coupe | 2 | 0.1% | – 97.3% | 84 |
| 102 | Suzuki Vitara | 2 | 0.1% | – 33.3% | 25 |
| 103 | Volvo XC60 | 2 | 0.1% | – 94.3% | 62 |
| 104 | Volvo XC90 | 2 | 0.1% | – 90.5% | 90 |
| 105 | Alfa Romeo Junior | 1 | 0.0% | new | 162 |
| 106 | Aston Martin Valhalla | 1 | 0.0% | new | – |
| 107 | BMW 3 Series | 1 | 0.0% | – 50.0% | 163 |
| 108 | BMW 5 Series | 1 | 0.0% | – 66.7% | 139 |
| 109 | BYD Seal | 1 | 0.0% | – 96.6% | 71 |
| 110 | Cupra Born | 1 | 0.0% | – 50.0% | – |
| 111 | Ford F-150 Lightning | 1 | 0.0% | – 95.7% | 128 |
| 112 | Honda Jazz | 1 | 0.0% | n/a | 143 |
| 113 | Iveco Daily | 1 | 0.0% | n/a | 187 |
| 114 | Lamborghini Urus | 1 | 0.0% | n/a | 188 |
| 115 | Land Rover Discovery | 1 | 0.0% | – 50.0% | – |
| 116 | Lotus Emeya | 1 | 0.0% | new | 189 |
| 117 | Lucid Air | 1 | 0.0% | n/a | – |
| 118 | Man TGE | 1 | 0.0% | new | 156 |
| 119 | Maserati Grecale | 1 | 0.0% | + 0.0% | 191 |
| 120 | Mazda CX-80 | 1 | 0.0% | – 50.0% | 150 |
| 121 | Mercedes EQV | 1 | 0.0% | – 66.7% | 168 |
| 122 | Mercedes Maybach GLS | 1 | 0.0% | n/a | – |
| 123 | MG IM6 | 1 | 0.0% | new | 39 |
| 124 | Opel Grandland X | 1 | 0.0% | – 97.8% | 35 |
| 125 | Opel Mokka | 1 | 0.0% | – 66.7% | 102 |
| 126 | Porsche 911 | 1 | 0.0% | n/a | 127 |
| 127 | Porsche Panamera | 1 | 0.0% | n/a | 157 |
| 128 | Range Rover | 1 | 0.0% | n/a | 147 |
| 129 | Rolls-Royce Ghost | 1 | 0.0% | new | – |
| 130 | Seres 5 | 1 | 0.0% | n/a | 66 |
| 131 | Smart #5 | 1 | 0.0% | new | 46 |
| 132 | Suzuki Swift | 1 | 0.0% | – 90.0% | 158 |
| 133 | Tesla Model X | 1 | 0.0% | – 66.7% | 148 |
| 134 | Toyota Land Cruiser | 1 | 0.0% | n/a | 100 |
| 135 | Toyota Proace Verso | 1 | 0.0% | – 96.9% | 101 |
| 136 | Toyota Yaris Cross | 1 | 0.0% | – 98.3% | 70 |
| 137 | Voyah Dream | 1 | 0.0% | – 50.0% | 131 |
