22 Years Strong: PakWheels’ Strategic Wins of 2025
2025 marked 22 years of PakWheels leading Pakistan’s automotive journey. From expanding services to launching a new brand, hosting nationwide events, and taking its first offline steps, this year has been about growth, innovation, and trust-building.
Below are PakWheels’ biggest achievements in 2025, each a milestone in its evolution from marketplace to full-stack automotive ecosystem.
Launch of Motrev: PakWheels’ Own Automotive Brand
2025 saw the debut of Motrev, PakWheels’ homegrown automotive accessories brand, which immediately expanded the company’s e-commerce footprint. This year, Motrev’s top five products included:
- PakWheels All Purpose Cleaner | APC 500ml
- PakWheels 6-in-1 Car Care Kit with Free Microfiber Towel
- PakWheels Streak Free Window And Glass Cleaner
- PakWheels Waterless Car Wash Shampoo (Blue) – 500ml
- Car Seat Black Soft Cushion Cover
Key highlights:
- 20 new products, including LEDs, car horns, microfiber towels, mats, sunshades, and scratch removers
- Positioned PakWheels as both a marketplace and a product innovator
Best Marketplace of the Year: Digital Global Awards 2025
PakWheels AutoStore was recognized by the Pakistan eCommerce Association, winning the Best Marketplace of the Year award.
Why it matters:
- Award is entirely determined by public vote
- Reflects widespread consumer trust and leadership in auto parts e-commerce
First PakWheels Service Centres in Lahore
In a strategic move offline, PakWheels launched two Service Centres in Wapda Town and Model Town, offering:
- Oil Changes
- Car Inspections
- Sell Your Car Services
- Auto Accessories
Impact: Bridging digital and physical services and solving a long-standing market gap in trusted car ownership support.
Comprehensive Coverage of 45 Car Launches
PakWheels remained the go-to source for accurate, timely auto news, covering:
- 21 Imported (CBU) models
- 14 Locally Assembled (CKD) models
- 5 Facelifts of existing vehicles
- 5 New Model Reveals (pricing TBA)
Impact: Every launch came with expert specs, insights, and buyer-focused analysis, reinforcing PakWheels as Pakistan’s trusted auto news platform.
18 Nationwide Car Melas: Building Trust in Used Cars
PakWheels hosted 18 Car Melas in cities including Lahore, Karachi, Islamabad, Faisalabad, Gujranwala, Multan, and Peshawar.
Key outcomes:
- Verified sellers & serious buyers under one roof
- On-ground inspections & support
- Directly solved the trust gap in used-car buying
8 Premium Auto Shows Across 3 Cities
PakWheels delivered 8 large-scale Auto Shows in Lahore, Karachi, and Islamabad at premium venues, offering:
- Manufacturer showcases
- Technology & concept demonstrations
- High-intent audiences
Significance: Solidified PakWheels’ position as Pakistan’s automotive ecosystem leader, bridging media, events, and commerce.
3 New Wheels Expo Across Big Cities
PakWheels’ 3 New Wheels Expo took over Lahore, Islamabad, and Karachi in 2025, bringing automotive enthusiasts, manufacturers, and tech innovators together for an electrifying experience. The event featured:
- Cutting-edge vehicle showcases
- Interactive tech demos
- Free Test Drives to help your buying decision
- Concept reveals from top automotive brands
Significance: Reinforced PakWheels’ leadership as a key player in shaping the future of automotive media, events, and commerce.
Social Media Growth: 1.52M+ New Followers
PakWheels’ online community surged past 13.52 million followers in 2025:
- 2024: 12M+
- 2025: 13.52M+
- New followers: 1.52M+
Significance: Demonstrates PakWheels’ deep resonance with car buyers, enthusiasts, and everyday drivers across Pakistan.
Looking Ahead: Beyond 2025
With 22 years of expertise, 13.52M+ followers, 45 car launches, 29 nationwide events, the Motrev brand, and offline service centres, PakWheels is ready to transform how Pakistan discovers, buys, maintains, and sells vehicles in the years ahead.
Next milestone: Continue expanding both online and offline offerings while deepening trust and innovation across the automotive ecosystem.
