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Sony Honda Pushes Ahead with AFEELA SUV Despite EV Slowdown

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Sony Honda Pushes Ahead with AFEELA SUV Despite EV Slowdown - Carr.pk

Sony Honda Mobility (SHM) debuted the Afeela Prototype 2026 at CES 2026 in Las Vegas on January 5. An SUV-inspired EV that’s built on the AFEELA 1 sedan. 

This new prototype expands the AFEELA lineup, emphasizing mobility as a creative entertainment space by blending Sony’s entertainment tech with Honda’s automotive expertise.

Key Highlights from the Unveiling

The AFEELA Prototype 2026 features greater spatial flexibility and accessibility compared to the Afeela 1 sedan, aiming to appeal to a broader audience. 

SHM CEO Yasuhide Mizuno confirmed plans for a production model based on this prototype, targeting U.S. customers as early as 2028.

Meanwhile, the AFEELA 1 remains on track for deliveries in California in late 2026. The expansions to other states and markets are likely to happen in 2027. 

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Key Features of AFEELA

Across the Afeela lineup, future models will include:

  • Advanced AI Personal Agent

Powered by Microsoft Azure, enabling natural conversations and personalized experiences.

  • Powerful Computing

Qualcomm Snapdragon technology for strong performance in future models.

  • Safety and Autonomy

Equipped with numerous sensors for safe driving, starting with Level 2+ driver assistance and aiming for Level 4 self-driving capabilities in the future.

  • Gaming Integration

PlayStation Remote Play allows streaming of PS4 or PS5 games directly from consoles while in the car.

  • Premium Audio Experience

New “listening room” which is SHM’s way of saying car interior with high-end acoustic studio features delivering an authentic Japanese sound experience, inspired by music producer Tomoko Ida. 

Plus, there are talks of OS options and an On-Chain Mobility Service Platform for more software ideas. These focus on fun and connection rather than just speed or range.

What Sets AFEELA Apart?

SHM positions AFEELA as more than an EV. It’s an intelligent platform with advanced AI, sensing, and entertainment. 

The company blends Honda’s strong car-building skills with Sony’s expertise in entertainment and software to create fun, smart rides.

SHM explicitly stated that their new SUV, the AFEELA prototype, is built on the core concept of AFEELA 1. 

Even as many carmakers slow down EV plans due to weaker U.S. demand, as reported by Reuters, Sony Honda Mobility keeps moving forward. 

This new reveal at CES shows their strong push for fresh ideas in mobility during tough times.

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