USA Full Year 2025: Market surprises with 2.2% gain, Ford F-Series, Toyota RAV4 and Camry dominate segments

The Ford F-Series is #1 in the U.S. for the 44th consecutive year.

Discover over 115 years of U.S. Historical Data here.

The U.S. new car market defied expectations in 2025 with sales up 2.2% to 16.3 million units. Import tariff-induced higher prices, regulatory uncertainty and a depressed Q4 due to the end of EV tax credits weren’t enough to hold the market down, which is a great sign as fast as the health of the U.S. market is concerned. We are indeed at the highest level since pre-pandemic 2019 (17.1 million). There were two waves of rushed purchases from U.S. customers: in the spring when imported vehicle became subject to 25% tariffs, then in September before the expiration of EV tax credits. This has helped keep the market up over the Full Year.

The Top 4 OEMs all beat the market. General Motors (+5.6%) leads the way again ahead of Toyota Motor (+8%), Ford Motor (+6.2%) and Hyundai-Kia (+7.5%). American Honda (+0.5%) is stable at #5 whereas Stellantis (-3.5%) endures a 7th consecutive year of YoY decline despite rallying up towards the end of the year. Nissan Motor (-1.3%) is also in difficulty but none as much as the VW Group (-12.3%). The BMW Group (+5%) shines below, as well as JLR (+5.5%).

In the brands charts, Toyota (+8.1%) increases the gap with #2 Ford (+6.4%) from 26,600 units in 2024 to 61,700 now. Chevrolet (+4.9%) grows to 1.82 million sales ahead of Honda (+0.4%) at 1.3 million. Hyundai (+7.8%) hits an al time annual volume record for the third consecutive year, gaining 65,000 sales to pass the 900,000-unit milestone for the first time. Embattled Nissan (+0.9%) manages a small gain but drops one spot to #6. Kia (+7%) also breaks its volume record for the third straight year at over 850,000 units, as does GMC (+6.2%, 2nd record year in a row) above 650,000 sales. In contrast Tesla (-13.1%) disappoints and slips outside the Top 10 at #11. Other record breakers this year are BMW (+4.7%) keeping the luxury crown, Lexus (+7.1%), Genesis (+9.8%) and Porsche (+0.1%).

Model-wise, the Ford F-Series (+8.3%) achieves a solid year and gains 63,200 sales to almost 830,000.  This is the 44th year in a row the F-Series is #1 (no interruption since 1982), and the 49th consecutive year as the best-selling pickup truck (since 1977). The Chevrolet Silverado (+5.5%) is also in great shape at #2, distancing a stable Toyota RAV4 (+0.9%). Last year the RAV4 ended 25 consecutive years of Ford F-150 dominance so we will wait for the availability of F-Series splits (F-150, F-250 etc) to verify whether it’s also the case in 2025. The Honda CR-V (+0.2%) is back to #2 best-selling SUV while the Ram Pickup (+0.3%) stabilises its sales to close out the Top 5. The GMC Sierra (+9.7%) is sturdy at #6 while the Chevrolet Equinox (+40.4%) breaks into the Top 10 at #7 and the Toyota Tacoma (+42.4%) does even better at #10 (+7 ranks). The Tesla Model Y (-21.8%) falls four spots to #8 ahead of the Toyota Camry (+2%), the best-selling passenger car in the USA for the 24th consecutive year and the 28th time in the past 29 years (only interruption by the Honda Accord in 2001). This way, 2025 marks the 29th year in a row the best-selling passenger car in the USA is Japanese: the last American sedan to be crowned #1 was the Ford Taurus in 1996.

Previous year: USA 2024: Ford F-Series #1 for 43rd year, Toyota RAV4 on podium

Two years ago: USA 2023: Market up 12.3%, Ford F-Series #1 for 42nd straight year, Tesla Model Y up to #5

Full Q4 2025 Top 15 OEMs, Top 46 All brands and Top 310 All models, Full Year 2025 Top 15 OEMs, Top 46 All brands and Top 324 All models vs. Full Year 2024 figures below.